In layman’s terms — you need to give people a clear way to opt-out. Woodpecker in their excellent guide to GDPR preparation suggests including a disclaimer that informs the recipient of your email their data has been processed. Read more about Taskeater’s preparations for the GDPR: How Taskeater is Preparing For GDPR. However an unsubscribe link is only one of the suggested ways of opting out. Going deeper: Is this the end of cold-emails? GDPR Compliant Email Lists. B2B emails should be targeted at a person’s role within a business, not at the specific person. The EU even declares: “The proposed Regulation on Privacy and Electronic Communications will increase the protection of people’s private life and open up new opportunities for business.”. Its main purpose is to protect the personal data of EU citizens. We are proud to offer 10+ years experience in B2B data and lead generation success and we operate as the flexible outsourced partner that our customers need. Cold emails are still cold emails, regardless of how relevant they are. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your campaigns stay compliant. Look for lead replacement if you are talking to another service provider. If a business email address is personal data it will fall under the scope of the Regulation. With GDPR effective date on 25 May 2018, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. But this will come to … B2B email marketing is pervasive: it can be very effective or just downright annoying. Kan B2B email marketing overleve GDPR? To explore these issues, we recently held a webinar on GDPR in B2B: One Year On , … If you use B2B email to generate new customers you need to tread carefully. Is there something on their website or in the press which gives you particular reason to email them? The key here is the definition of personal data under the GDPR. 1 ud af 3 marketingspecialister i B2B markedet forventer, at deres konverteringsrater for leads falder. By keeping detailed records of your lead generation process, you will be able to give a detailed answer about how and why you sourced a person’s data. It’s more important than ever to build good quality B2B email marketing lists, utilize the power of marketing technology to generate leads and … The General Data Protection Regulation, or GDPR as it is known to many of us, came into force in May 2018. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B email campaigns are GDPR-compliant. Unlike the other legal bases, your basis for processing data can be contested. The GDPR applies to personal information. 05/02/2018. You must clearly notify data owners that you intend to share their data or process their data if that is your intention. Ensure you are extremely precise in choosing who your ideal prospects are and who your segments are, and tailor your copy and campaigns to those prospects and their pain points. There are a few ways to do this. It also changes the rules of consent and strengthens people’s privacy rights. You must cleanse your CRM database regularly of inactive or unresponsive leads, check that your contact records are fully up-to-date, and appropriately label and tag your data to record how you have collected and processed personal data. 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